art director
& head of design
About
10 years of experience in design and digital product development. Worked on B2C services in entertainment and proptech, used by millions of people. Possess strong technical skills and create effective solutions by aligning business goals with user needs
worked at
ART DIRECTOR
2021–2024
lead designer
2021
lead designer
2018–2020
product designer
2016–2018
experience
My Home
Led a team of designers at Russia's largest telecom operator (+15M users), established design processes, and implemented a multi-platform design system. Improved UX and launched features that increased engagement and revenue
Years
2021–2024
Role
Art director
Movix
Led a team of three designers at Movix, a video content aggregator enabling access to five streaming platforms. Delivered a complete product rebranding and redesign for iOS, Android, Web, and Smart TV platforms. Streamlined user journeys and achieved growth in NPS and revenue
Years
2021
Role
Lead Designer
Okko Sport
At Okko Sport, a platform for streaming top sports leagues, I managed a design team of four and launched a groundbreaking sports streaming service in just three months. Developed apps across all major platforms, designed promotional assets, automated event promo workflows, and created a new industry standard for sports event showcases
Years
2018–2021
Role
Lead Designer
Okko Movies
I designed multi-platform apps, optimized the user journey for subscription sales, and developed solutions for user pain points. Redesigned the Smart TV and iOS home screens, improved onboarding for recommendation systems, and successfully integrated a new brand identity created by W12
Years
2016–2021
Role
Senior Product Designer
projects
Responsible for the development of motion design and 3D elements for the website and visual communication of Era Capital
Collaborated with designers to design and launch a marketplace for home devices and equipment
Improved the user journey from submitting an application to a fully connected camera
In collaboration with the agency Fedor & Samat, we created a portal for R-One
principles
strong business vision
Contributed to product strategy development for the largest holding
Collaborated with the team to cascade goals from strategy to OKRs
Developed business models for multiple projects
As a Product Owner, prepared pitch decks for investors, including three projects targeting MENA and US markets
Worked with CPO and PO to establish Delivery and Discovery processes for product teams.
Delivered three pet projects, from ideation to implementation
vibe direction
Team Drive and Growth
Designers in my team grow confidently and deliver strong results, with all of them now working in top companies
Mentorship and Coaching
I help team members take the next step in their careers, conduct workshops and sessions, and strengthen design culture and team trust
Hiring the Right People
I’ve built teams, hired, and developed designers. I also establish effective hiring processes in collaboration with HR
design thinking
Research
Dive into user needs, conduct research, identify problems and goals, and propose clear, effective solutions
UX-stratagy
Develop UX strategies: analyze user journeys, create CX maps, highlight weak points, and suggest ways to improve
Solutions
Facilitate innovative solutions, test prototypes, and ensure alignment with the product vision
Speed Up
Implement standards, simplify workflows, and speed up team performance with clear guidelines and checklists
Let’s make something awesome happen!
